https://alejo.cargo.site Carlos Alejo Tue, 13 May 2025 16:29:03 +0000 https://alejo.cargo.site en https://alejo.cargo.site/Homepage Fri, 13 Mar 2020 17:59:27 +0000 Carlos Alejo https://alejo.cargo.site/Homepage https://alejo.cargo.site/Casaideas Tue, 13 May 2025 16:29:03 +0000 Carlos Alejo https://alejo.cargo.site/Casaideas To show that depression can hide behind desorder, Casaideas did what no other home décor store would dare to do. https://alejo.cargo.site/Nike Tue, 09 May 2023 17:11:13 +0000 Carlos Alejo https://alejo.cargo.site/Nike Nike wanted to launch the new Invincible 3 in Peru by demonstrating just how much cushioning you can feel with every step. To do it, we filled the potholes along the capital’s busiest running routes with the same material used in the shoe’s sole. “The Cushioning Route” Where there used to be potholes, now there’s cushioning. https://alejo.cargo.site/Yoleit Thu, 16 Nov 2023 17:17:18 +0000 Carlos Alejo https://alejo.cargo.site/Yoleit Pedro Suárez-Vértiz, one of Peru’s most successful and beloved singers of the ’90s, lost his voice due to a rare disease, leaving him unable to ever sing again. Yoleit Yogurt, one of Peru’s most beloved and iconic brands from that same decade, was making its comeback. So, to bring it back, we did the impossible: we made Pedro Suárez-Vértiz the voice of its return. https://alejo.cargo.site/Unseen-Desks Wed, 16 Apr 2025 22:20:28 +0000 Carlos Alejo https://alejo.cargo.site/Unseen-Desks To highlight school absenteeism caused by period bullying, we took the empty desks left behind by girls who miss school to a place where they could no longer be ignored. https://alejo.cargo.site/Sweet-Protection Thu, 05 Dec 2024 20:36:37 +0000 Carlos Alejo https://alejo.cargo.site/Sweet-Protection Where there’s a penis, there should be a condom. That’s why, together with Piel Condoms, we put condoms on La Puntita’s penis-shaped desserts. https://alejo.cargo.site/Curitas Wed, 16 Nov 2022 00:49:42 +0000 Carlos Alejo https://alejo.cargo.site/Curitas In Peru, 6 out of 10 girls have heard their classmates say that periods are dirty and disgusting. How can Nosotras, Peru’s #1 feminine care brand, fight that? By showing boys that they bleed too. https://alejo.cargo.site/America Wed, 15 Dec 2021 22:27:03 +0000 Carlos Alejo https://alejo.cargo.site/America América TV, Peru’s biggest TV network, believes television was made to bring us together. But what happens when you have a rare condition that makes it impossible for you to stop spoiling everything? This is the story of Spoilerman. https://alejo.cargo.site/Horacio Tue, 28 Feb 2023 16:06:17 +0000 Carlos Alejo https://alejo.cargo.site/Horacio Across much of Latin America, the crow of a rooster is synonymous with punctuality. So when Caja Piura asked us for an idea to remind people to pay on time, we couldn’t think of anything better than making a rooster crow: “PAYYYYY ON TIIIIIME!” Meet Horacio. https://alejo.cargo.site/Dominemos-el-rojo Tue, 29 Aug 2023 05:10:34 +0000 Carlos Alejo https://alejo.cargo.site/Dominemos-el-rojo To launch Nosotras’ new pads, specially designed for heavy flow, we went to a place unlike anywhere else in the world: the Red River in Cusco.